Branding and marketing get confused all the time, but they're completely different beasts. One defines your business. The other promotes it. Understanding the difference is what turns busy marketing into effective marketing.

Trust isn't built through one clever post or an email campaign. It comes from the small, repeated signals you send every day. The tone of your captions. The design of your graphics. The words on your website.

I had a client come to me who'd already worked with two different designers. Her business was doing well - she was hitting six figures and had big plans for expansion. But every time she tried to grow, her brand fell apart.

Which branding trends are actually making businesses more successful, and which ones are just noise. Not all trends deserve your attention. Let's chat about what's working, what I'm backing, and what I'm ignoring.

You've invested in a beautiful logo, stunning website, and professional photography. Your brand looks the part. But then… potential clients read your content and something doesn’t feel quite right.