CLIENT
Brownhill Lodges
SERVICES
CORPORATE BRANDING PACKAGE
PHASE ONE
Mood board &
Strategy session
The concept for this moodboard takes a rich, relaxed, luxury feeling with bolder brighter tones. The font suggestions for this are the same as the first concept - timeless & refined but with the main inspiration is taken from being or enjoying the outdoors in Scotland.
The colour palette uses the surrounding area of St Andrews as inspiration - sea, greenery & culture. The light sand colour will compliment the others and give depth to the overall palette. The colours here are warmed, cosy and the two main colour are strong enough to give off the elegant & sophisticated feeling.
PHASE TWO
Logo design
The overall feel is natural and in tone with the surroundings. The font is modern & classic giving off a feeling of traditional, reliable and sophisticated.
The icon is a nod to the arch windows of St Andrews Cathedral but a slight modern twist.
The font used is elegant, modern and minimal and gives off a high-end feeling in line with the brand mission:
To provide luxury, spacious private lodges for holiday and travel accommodation in St Andrews.
PHASE THREE
Marketing
materials
After the branding stage was complete we looked at their social media strategy and devised a set of templates that the business would use to put this in action.
We also looked at the customers journey and looked at ways we could go over and above competitors in the area and really work on the relationships with customers who booked.
We designed the following:
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Customer feedback form
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WiFi poster
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Business stationery
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Welcome brochure
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Social media posts
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Social media stories
Bringing it all together
The new branding is high-end and welcoming. The overall feel helps to build trust and enhance credibility among the tourism in St. Andrews. The entire branding, graphic design and website is consistent giving off a strong presence and helping the business to stand out among competitors. The lodges have been booked out months in advance since launch.
We worked in partnership with Fiona from Pink Pink Media who designed the website.
“Nicola at NM Creates created our fantastic new company branding. Nicola listened to all our requests and designed a fantastic brand with so many layers to our brand. We love it.
So friendly to work with but very professional and knowledgeable. Nicola then created our welcome brochure, feedback forms and stationary pack along with an array of social media templates. Would highly recommend Nicola.”
ASHLEY , OWNER
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