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Branding: Where to Start

Nicola McMillan

A Guide for Small Business Owners


Branding where to start. By NM Creates.


As a small business owner, you know your product or service inside and out. But when it comes to branding, you might feel a bit lost. Don't worry! This guide will walk you through the essential steps to start your branding journey. Let’s get into it.


  1. Define Your Brand Identity


Before diving into logos and colour schemes, take some time to reflect on your brand's core:


  • What's your business's mission?

  • What values drive your work?

  • What makes your business unique?


These elements form the foundation of your brand identity.


 

  1. Know Your Audience


Identifying your target audience is crucial. Consider:


  • Who are your ideal customers?

  • What are their needs and preferences?

  • How does your brand solve their problems?


Understanding your audience helps tailor your brand message effectively.


 

3. Develop Your Brand Voice


Your brand voice is how you communicate with your audience. It should be:


  • Consistent across all platforms

  • Aligned with your brand values

  • Appropriate for your target audience


Whether it's friendly, professional, or quirky, make sure it reflects your brand personality.


 

4. Create Visual Elements


Now comes the fun part – designing your visual brand:


  • Choose a colour palette that represents your brand

  • Select fonts that match your brand personality

  • Design a logo that's simple, memorable, and versatile


Remember, consistency is key across all visual elements.


 

5. Implement Your Brand


With your brand elements in place, it's time to put them to work:


  • Update your website and social media profiles

  • Create branded marketing materials

  • Train your team on your brand guidelines


Consistency in implementation helps build brand recognition.


 

6. Monitor and Adjust


Branding is an ongoing process. Regularly:


  • Gather feedback from customers

  • Analyse how your brand performs

  • Make adjustments as your business evolves


Stay flexible and open to refinement.



 

Are you ready to take your branding to the next level?


As a small business owner, you pour your heart and soul into your work. But passion isn't enough. You need a brand that captures attention, builds trust, and turns watchers into loyal customers. But you don't have to do it alone. My branding workbook is designed to guide you through each step of the process. 


With our workbook, you'll get:


  • 30+ pages of actionable content and exercises

  • FREE Canva templates for colour palettes & mood boards

  • Expert tips for implementing your brand across all areas

  • FREE email support

  • Access to a discounted 121 branding session

  • BONUS: Brand audit checklist to assess your current branding


Don't leave your brand to guesswork. Take control of your business's identity and make a lasting impression on your customers. Get our branding workbook today and start building a brand that truly represents your business and resonates with your ideal customers!



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