Design tips for a converting website

Essential Elements and Why They Matter

A well-designed website is a must for any successful business. Your homepage makes the first impression on potential customers. The elements you choose to include on your homepage play a key role in your brand identity, your services, engaging your audience, and driving business growth by converting visitors into sales. 

Let's have a look at essential elements that you should include in your homepage.

Branding

Your homepage should easily communicate who you are and what you offer. This means prominently displaying your key message, business name, logo, and tagline if applicable. Consistent branding creates recognition and trust among visitors.

A Simple Menu

A user-friendly simple navigation menu is essential for guiding your visitors to key areas of your website. Keep it simple and intuitive, with clear labels that reflect your site's content and purpose. Common sections to include are "Home", "About Us", "Products/Services", and "Contact". And keep your button colours the same!

Relevant Content and Updates

You need to keep your homepage fresh and engaging by featuring regular content, promotions, or announcements. This could include blog posts, upcoming events, special offers, or recent news related to your business. Regular updates demonstrate that your business is active and trustworthy.

Your Unique Selling Point (USP)

Highlight what sets your business apart from the competition. This helps visitors understand why they should choose your offerings over alternatives. You don’t need to have lots of text here, less is more. If you find this part difficult you might need the help of a copywriter.

Testimonials

Build credibility and trust by showcasing positive reviews, client testimonials from satisfied customers. This is a non negotiable!

Contact Information

Make it easy for visitors to get in touch with you. Email, telephone, social links and a physical address if you have premises. Consider integrating a contact form for added convenience and accessibility!

Call-to-Action (CTA)

Every homepage should include a clear call-to-action prompting visitors to take the next step. Whether it's making a purchase, signing up for a newsletter, or contacting you for more information, CTAs drive conversions and move visitors through a sales funnel.

Responsive Design

Your homepage must be optimised for viewing across various screen sizes and devices. Responsive design ensures that your website looks and functions flawlessly, regardless of the device being used. A messy mobile site could cost you a sale!

Loading Speed and Performance

Users expect instant gratification, it’s true! So ensure that your homepage loads quickly and performs efficiently to prevent visitors from bouncing off due to sluggishness. If you need help with website sized images on WIX, check this guide out: https://support.wix.com/en/article/site-performance-optimizing-your-media

Remember, your homepage is not just a digital shop but a powerful tool for building brand awareness, growing customer relationships, and driving growth. If you need help on Wordpress or WIX get in touch with us!