Nicola McMillan

Branding and marketing get confused all the time, but they're completely different beasts. One defines your business. The other promotes it. Understanding the difference is what turns busy marketing into effective marketing.

Trust isn't built through one clever post or an email campaign. It comes from the small, repeated signals you send every day. The tone of your captions. The design of your graphics. The words on your website.

I had a client come to me who'd already worked with two different designers. Her business was doing well - she was hitting six figures and had big plans for expansion. But every time she tried to grow, her brand fell apart.