Nicola McMillan

You've invested in a beautiful logo, stunning website, and professional photography. Your brand looks the part. But then… potential clients read your content and something doesn’t feel quite right.

As a business owner, you've likely noticed a common challenge: amazing businesses with fantastic products and services that somehow remain invisible to their ideal customers. Why does this happen? Let’s get into it.

While budget constraints are real for small business owners, certain branding shortcuts can undermine your perceived value and expertise