CLIENT
Anna Payne
SERVICES
EXPRESS VIP DESIGN DAY
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EXPRESS DESIGN DAY
Sub-brands
Anna had a main logo that needed a little tweak and a revision on the colour palette too. Overall it strikes a lovely balance between approachability and professionalism.
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The branding uses a sophisticated colour palette of navy blue, teal, and bright pink accents that feels both contemporary and trustworthy. The typography is modern and clean. It feels premium without being intimidating.
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I created 4 sub-brands for her signature services.




EXPRESS DESIGN DAY
Social media
We had time during the day to create 15 branded social media templates based on her strategy and two carousels to help promote the new sub-brands.
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Some are direct and benefit-focused, whilst the testimonials and results-driven content builds credibility. There's a clear focus on tangible outcomes rather than just fluffy inspiration & buzz words.

Bringing it all together
It's distinctly feminine without being overly girly, professional without being corporate, and aspirational whilst remaining grounded. The brand successfully positions Anna as both an expert and a relatable mentor - someone who's achieved success and can help others do the same.

"My brand was a bit tired and over time had become a bit muddled and inconsistent. I was out of love with it. I didn't want a full rebrand but I definitley wanted a glow up and clear templates and brand guidelines plus i wanted 4 x complementary but distinct sub-brands, and social media templates. I am totally wow'ed by just how good the work is and the volume that Nicola managed to complete in a day - brilliant work, a lovely person, such a good client experience and incredible value - I would recommend this to anyone"
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Anna Payne