Fika Books
Scotland, UK

WIX Website Design

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An already established company with logo and branding however, they needed their website to have a professional touch to ensure the users were taken on the right journey to sign up to the subscription list and to convert sales. We identified issues with their original website design:

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• Lack of customer journey

• Lack of business personality 

• More consistency required from page to page

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I designed the homepage to make sure the business owner was at the forefront, we also focused on the blogs which have a future plan to grow the business. It was key this was driven. I also added links to buy the books, modernised the About page and added a separate subscription landing page which can be used to promote the sign ups without the user having to look for the section on the website.

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